CHALLENGE

Reintroduce the classic and legendary I.W. Harper bourbon whiskey brand. Communicate the brand's deep heritage and enduring reputation for quality, and relaunch I.W. Harper under the original tagline "Anywhere, anytime, it's always a pleasure."

SOLUTION

I.W. Harper was relaunched under a simple and elegant campaign line, "Welcome Home, Mr. Harper." and came to life through Print, the first ever I.W. Harper website, and Events.

PRINT

WWW

EVENTS/PR

To commemorate the second return of I.W. Harper, we gave a nod to the first time the brand returned to the market with the repeal of prohibition. Exclusive industry tasting events featured a branded 1928 Ford Model A "Huckster" much like the one loyal customers would have eagerly anticipated delivering their favorite whiskey when it first relaunched last century.