NIKE: ALWAYS FORWARD

Giannis is relentless in his efforts to push himself, the people around him and the game forward. Inspired by Giannis’s mentality, the tilted zoom pods in the shoe, and the state motto of my native Wisconsin (go Bucks), the “Always Forward” campaign successfully launched the Zoom Freak 4.

After an early exit from the 2023 playoffs, the campaign was used for a Nike main channel reactive post, as it perfectly captured the sentiment of Giannis’s powerful, viral speech on “failure.”