NIKE: Chicago Marathon

CHALLENGE

Convert the energy of the Chicago Marathon into new, better, more consistent runners.

INSIGHT

There is no better city than Chicago and no better time than the Marathon to invite athletes* to run. And every runner needs a different type of invite.

SOLUTION

The “Come Run With Chicago” campaign celebrated marathon week by lining the race route with beautified mile markers. Each mile marker extended a unique, neighborhood-specific invite to run.

Invitations came in the form of a diverse set of stories from real Marathon runners, open opportunities to join local run clubs for group runs, free Nike Training Club audio guided runs for athletes of all abilities, Snapchat AR filters to get you warmed up, direct chats with Nike experts to get you set up with your ideal running gear, and RSVPs for local running community events.