NIKE: NEW PRACTICES

CHALLENGE

For the Nike “Play New” campaign, we were tasked with telling the story of coach, youth mentor and community leader Anthony Andino and his work with the Center of Healing and Justice through Sport (CHJS). Anthony wanted young kids to benefit from his experience overcoming life challenges through the practices of emotional self-regulation & future focus. We delivered Anthony’s message, and the joy he has found in his mission, through a letter to his younger self.