NIKE: Chicago Marathon

There is no better city than Chicago and no better time than the Marathon to invite athletes* to run. And every runner needs a different type of invite.

The “Come Run With Chicago” campaign celebrated marathon week by lining the race route with beautified mile markers, each mile marker extending a unique, neighborhood-specific invite to run, converting the energy of the Chicago Marathon into new, better, and more consistent runners.

Invitations came in the form of stories from real Marathon runners, neighborhood-specific invites to join local run clubs, free Nike Training Club audio guided runs for athletes of all abilities, Snapchat AR filters to get you warmed up, direct chats with Nike experts to get you set up with your ideal running gear, and RSVPs for local running community events.