NIKE: WHAT MOVES US

CHALLENGE

Celebrate what makes the Nike Unite retail concept (formerly Factory or Community Stores) unique.

INSIGHT

Nike Unite Stores, and the in-store athletes that are staffed there, are the local community’s most direct and personal connection to the Nike brand.

SOLUTION

The “What Moves Us” campaign celebrated Nike Unite in-store athletes by telling their stories at a brand level with the same reverence as elite athletes.