ASSIGNMENT

Renovate the classic SUPERPRETZEL brand and celebrate the 45-year heritage of America's Favorite Soft Pretzel.

BRAND TAGLINE/WEBSITE

 
 

SOCIAL MEDIA

RACE TO THE TOPPING:

Favorite SUPERPRETZEL toppings Chocolate, Cheese, Ketchup and Mustard were given a place at the bottom of the Facebook timeline. Each fan "like" moved the topping further up the timeline until Cheese was quickly crowned the fan favorite.