CHALLENGE

Showcase beef as a part of Texas Pride, heritage and culture.

INSIGHT

There's no place like Texas, and the people who live there are proud of that.
They're proud of their history, diversity and culture. They're proud of their land,
their connection to it, and what it provides.

In tribute to this unique culture and true Texan Pride, we launched the "Only In Texas" campaign for the Texas Beef Council.

SOLUTION

The "Only in Texas" campaign came to life through Television, Online Broadcast, Out of Home, Radio and Social Media.

TELEVISION

ONLINE BROADCAST

The "Only In Texas" online broadcast spots showcased two specific cultural gathering moments that bring Texans together

 
 
 
 

OUT OF HOME

TX Beef_Pride You Can Taste.jpg
TX Beef_It's Always Grilling Season.jpg
 
TX Beef_Come and Get It.jpg
 

RADIO