Further establish Vail Resorts as “The Experience of a Lifetime,” and position the Epic Pass as the most innovative and expansive mountain pass in the industry.
Skiers and snowboarder want one thing—the most epic day possible. So we created and launched Emma, the world’s first digital mountain assistant, to provide real-time resort information (lift lines, snow forecasts, parking information) and personal performance data (total vertical feet, days on the mountain, trails covered) to skiers & snowboarders as they navigate Vail Resorts destinations.
Emma came to life through Brand AI and online broadcast.
Text Emma at 77477 and get stoked for The Experience of a Lifetime.