NIKE: ZOOM FREAK 4

CHALLENGE

Launch Giannis Antetokounmpo’s Zoom Freak 4, featuring a tilted zoom pod designed to enhance forward propulsion.

INSIGHT

Giannis is relentless in his efforts to push himself, the people around him and the game forward.

SOLUTION

Inspired by Giannis’s mentality, the tilted zoom, and the Wisconsin state motto (go Bucks), the “Always Forward” campaign successfully launched the Zoom Freak 4. The line perfectly captured the sentiment of Giannis’s powerful speech on “failure” after an early exit from the 2023 playoffs, and was used for a reactive post to celebrate that bittersweet moment.