NIKE: COACH THE DREAM
CHALLENGE
Launch a global platform for Nike Coaching that inspires a generation of coaches to create better early experiences in youth sport, especially for girls and kids with disabilities.
INSIGHT
The power coach + athlete relationship is a core part of Nike’s DNA and is a crucial part of the brand’s mission to “make athlete* dreams real.”
SOLUTION
The “Coach the Dream” campaign came to life through an anthem film voiced by Coach Emma Hayes, a global hub at Nike.com/Coaching, and an event series with coaching summits in Paris, Tokyo, Los Angeles and Nike HQ in Beaverton.
COACH THE DREAM: BEAVERTON
COACH THE DREAM: NYC
COACH THE DREAM: PARIS
COACH THE DREAM: TOKYO
Naomi Osaka at the “Coach the Dream” summit in Tokyo.